GROW YOUR BUSINESS · MARKETING COURSE
You trained to treat clients. Not to chase them.
GROW Your Business is a practical, evidence-backed marketing course for self-employed beauty, massage and complementary therapists, built on the GROW Formula® and delivered by Karen Ashton at Holistic Therapies Training Academy.
Choose your option
£197≈ $265 / €230 (guide only)
Live online
- Date
- Tuesdays 8, 15 and 22 September 2026
- Time
- Three live sessions on Google Meet, 10.30am–12.30pm each week
- Where
- Live online. Join from anywhere with an internet connection
In person
- Date
- Thursday 24 September 2026
- Time
- One full-day intensive workshop, 10am–4pm
- Where
- Bideford, Devon
Sound familiar?
You know how to treat clients. Do you know how to attract them?
You deliver treatments people love, and you genuinely care about your clients. But nobody sat you down and taught you how to market your business, attract clients steadily or build an income you can rely on.
So you try random ideas, post on social media without a plan and hope enquiries appear. GROW Your Business picks up where your qualification stops, right at the moment you discover how hard it is to get clients through the door.
The course
A structured framework, not a bag of tips
1 · Defining your ideal client
Identify exactly who your services suit best, their motivations, needs and priorities, and why trying to appeal to everyone weakens your marketing.
2 · Positioning your services
Communicate your value clearly and confidently: build trust, sharpen your message, find your unique selling points and stand out from competitors.
3 · Creating an effective website
Turn your website into one of your most valuable marketing tools: what clients expect to see, content that engages, and practical improvements you can make immediately.
4 · Getting visible online
Increase your visibility without expensive advertising: Google Business Profile, local online visibility and being found by your ideal clients.
5 · Removing barriers to booking
Sometimes clients want to book but something stops them. Identify and remove the common barriers that prevent enquiries becoming appointments.
6 · Planning your marketing
Create a simple marketing plan using the AIDA framework, and finish with practical marketing activities ready to implement immediately.
Your course resources
Everything you get on the GROW Portal
Course handouts, audio included
Downloadable handouts for every module so you can focus on the mentoring, not note-taking, with audio versions included if you prefer to listen.
The complete GROW Formula Deep Dive podcast
All 71 episodes of the GROW Formula Deep Dive podcast, ready to reinforce what you learn and keep you motivated between sessions.
The HTTA Channel in the GROW Community
A dedicated channel where you can talk all things GROW with fellow HTTA course attendees and take part in practice-building challenges after the course.
Kit: your 24/7 virtual GROW Business Coach
Get instant answers, feedback and encouragement from Kit, the AI-powered virtual GROW Business Coach, whenever you need it.
Choose how you learn
Two ways to do the course
Live online sessions
Three live, interactive sessions with time between each to implement what you've learned and start seeing progress. Ideal if you like learning from home with live support and accountability.
One-day intensive workshop
Immerse yourself in your business for a full day in Bideford. Work through the GROW Formula's 'G for Get Clients' module, complete business-building exercises and leave with a clear action plan ready to implement.
What you walk away with
More than a certificate
- A clearly defined ideal client, so your marketing speaks to someone real
- A business message you can say out loud without cringing
- Practical website improvements you can make straight away
- Better local visibility, without paying for ads
- A realistic marketing plan built around two or three habits worth keeping
- A personalised action plan you keep using long after the sessions end
Your training provider
Holistic Therapies Training Academy
Your tutor: Karen Ashton
Founder of Holistic Therapies Training Academy, qualified Business Mentor for therapists and salon owners, GROW Accredited Coach, almost twenty years training therapists
Since 2007, Holistic Therapies Training Academy has helped thousands of beauty, massage and complementary therapists build successful careers. It is a multi-award-winning academy with a fun, friendly and flexible approach, and its mission goes beyond the qualification: combining recognised training with practical mentoring and ongoing support so therapists can build sustainable businesses.
- Multi-award-winning academy, training therapists since 2007
- Accredited practical and online courses, including VTCT (VRQ) qualifications
- Practical mentoring and support that continues after you qualify
- Authorised GROW Formula® partner, delivered by an accredited GROW Coach
Behind the course
The GROW Formula®
GROW Your Business is built on the GROW Formula®, a business-skills framework for health and wellness practitioners grounded in peer-reviewed research across marketing, psychology and management, and delivered under licence by GROW Accredited Coaches.
- Evidence-based curriculum, referenced to published research
- CPD Approved Provider #790430
- Delivered only by trained, accredited GROW Coaches
Questions
Before you book
Not ready to join yet?
Watch the free on-demand masterclass
Experience Karen's mentoring style first: why many therapists struggle to attract clients, the common marketing mistakes to avoid, and practical ideas you can use straight away.
Your diary won't fill itself
Spend this time on your business with Karen Ashton at Holistic Therapies Training Academy and leave with a plan for a practice that actually pays.
£197
Live online: Tuesdays 8, 15 and 22 September 2026, 10.30am–12.30pm. In person, Bideford: Thursday 24 September 2026, 10am–4pm