Skip to content
GROW

For practitioners

Business skills for self-employed therapists

Your training prepares you to help and heal. Building a practice takes a different set of skills, and nobody taught you those.
Explore self-funded optionsCheck for sponsored access

What it covers

Built on the GROW Formula®

Ongoing, practical support for the non-clinical side of practice: attracting clients in values-aligned ways, building a loyal client base and referral network, working sustainably, and making sound financial decisions.

  1. Get Clients

    Trust, visibility and a frictionless route to becoming a client.

    How practitioners become findable, understandable and easy to choose, positioning, local visibility, and removing friction from the enquiry-to-first-appointment journey.

  2. Relationships

    Referral networks, client experience and professional boundaries.

    The relational work of practice: setting expectations, holding boundaries, communicating clearly, and building the referral relationships that sustain a caseload.

  3. Ourselves

    Workload, self-regulation and personal resilience.

    Emotional labour, workload fragmentation and professional isolation, the self-management capabilities that keep a solo practitioner working safely and sustainably.

  4. Wealth

    Financial confidence, sound decisions and operational stability.

    Pricing, record-keeping, tax obligations and financial decision-making under uncertainty, the operational base a practice needs to remain viable.

It is built on the GROW Formula®, a competency framework covering the four domains of independent practice.

Competency map

How you can take part

Two routes in

  • Self-funded

    Everything you need to build a thriving practice as a self-employed therapist.

    Explore self-funded options

  • Through your association or venue

    Some membership bodies, clinics and training providers sponsor access for their members or students, in whole or in part.

    Sponsored access

Member organisations

A member of one of these organisations?

Your rate, and who pays it, is set out on your organisation's page.

Clinics and venues

Practising at one of these clinics or venues?

These clinics and venues arrange GROW Practitioner Support Space access for the practitioners they work with, at no cost to the practitioner.

Learner experience

Different practitioners. Different stages. Shared challenges.

GROW supports health and wellness practitioners across a wide range of professions and career stages, from new graduates finding their feet to practitioners with sixteen years behind them. The practitioners quoted here are examples, not the limits of who GROW is for.
  • Portrait of Katie Merritt, psychotherapist

    Katie Merritt

    Psychotherapist

    6 months in practice

    “I would highly recommend this course to any therapist looking to build their marketing skills in a way that feels aligned, supportive, and energising.”

    Trustpilot review, March 2026

  • Portrait of Rosanna, doula at Odyssey of Motherhood

    Rosanna Kent

    Doula

    New graduate

    “As someone still at the beginning of this journey, the combination of strategy and encouragement has been invaluable.”

    Trustpilot review, February 2026

  • Portrait of Tanya Carter, acupuncturist

    Tanya Carter

    Acupuncturist, Reiki Practitioner, Sound Healer, Tui Na Massage Therapist, Yoga Teacher

    16 years in practice

    “If you're looking for new insights to improve and grow your sole trader business this is the course for you.”

    Trustpilot review, 23 March 2026

Explore the learner experience

Be clear about what this is

GROW is a CPD Approved Provider (#790430). It is not a regulator, and completing a GROW programme does not license you to practise anything, replace modality training, or stand in for insurance or membership of your professional body. It develops the non-clinical side of running a practice.

Questions about a programme: support@growformula.org