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GROW

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GROW Business Coach Toolkit & Licence

For established business coaches and consultancies supporting self-employed health and wellness practitioners. Win suitable clients, scope the work properly and deliver focused coaching, without building a specialist methodology from scratch.
Build a sample review and planApply for the licence

Every coach applies and is assessed for suitability before an agreement and purchase invitation are issued. Full tool access begins once you are accredited and your workspace is ready.

Why GROW

More than another coaching framework

GROW is not simply another coaching framework. It is designed to help an established coach create new revenue streams, reach organisational buyers and strengthen their authority in the health and wellness sector.

  • Open doors to bigger opportunities

    Use GROW to approach training providers, professional bodies, membership organisations, practitioner networks and other organisations serving the health and wellness sector — buyers that are harder to reach with a self-created approach alone.

  • Move beyond 1:1 coaching

    The same licence supports workshops, cohorts, consultancy, training programmes and organisational contracts, so one framework can carry several revenue streams.

  • An established methodology behind you

    GROW is an evidence-informed methodology from a CPD Approved Provider. That backing gives you more credibility with clients and organisational buyers than relying entirely on an approach you built yourself.

  • Become a specialist without building from scratch

    A ready-made framework, diagnostic, tools and sector-specific IP help you establish yourself in the health and wellness practitioner market more quickly.

The proposition

A connected process, from first conversation to implementation

Understand the practice, agree priorities, build an individual coaching plan, support implementation. The intention is less preparation per client and stronger first conversations. We do not claim measured savings or guaranteed sales.
  1. 01

    Understand the practice

    Send your branded review. The practitioner rates one statement for each of the sixteen GROW Guiding Principles, four in each GROW Domain (Get Clients, Relationships, Ourselves and Wealth).

  2. 02

    Agree priorities

    You get an editable report: their situation and aims, a profile showing where each of the sixteen Guiding Principles stands, up to three proposed priorities named after the GROW activity that addresses them and linked to the answers behind them, and open questions to resolve in the conversation.

  3. 03

    Build the plan

    Confirm priorities with the client, or enter an agreed brief directly. The builder maps sessions onto the steps of the relevant GROW activities, suggests the exercises and worksheets tagged to them, and you select, reorder or replace them.

  4. 04

    Support implementation

    Three connected documents are generated: a client proposal, your own delivery plan and a client action plan with owners, dates and review points.

Try it

Build a sample client review and coaching plan

Pick a fictional practitioner, add your business name and colour, change a few answers, and see the branded review and coaching plan.

This is a screen-only GROW sample built from a fictional case. It is not a client document and cannot be printed. Real client reviews and plans are part of the GROW Business Coach Toolkit and Licence.

Step 1

Choose a client and add your branding

Choose a sample client
Your accent colour

PNG, JPG, SVG or WebP, up to 2 MB. It stays in your browser and is never uploaded to us.

Step 1 of 4

What you get

Six parts to the package

You use your own business identity, set your own prices, recruit your own clients and run your own delivery. The licence gives you approved material and explicit permission to use it in bespoke work.

  • Branded GROW Practice Review

    A questionnaire you can share or link from your own site. Practitioner answers become an editable, branded report you can talk through in a first conversation or sell as a paid review.

  • Bespoke Coaching Plan Builder

    Turn agreed priorities into a client proposal, your own session plan and a client action plan, drawing on approved GROW exercises you can reorder, cut or combine with your own work.

  • Flexible commercial licence

    Use approved GROW components inside your own paid coaching, consulting and mentoring, under your branding with GROW Formula® attribution.

  • GROW Coach Accreditation and onboarding

    GROW Coach Accreditation (about eight hours effort over two weeks), plus a proposed two-hour orientation on the practitioner sector, the tools and a sample case.

  • Continuing access and support

    Tool access, resource updates, the existing coach community, email support and a monthly group case clinic.

  • Official programme delivery permission

    Choose to offer the GROW Certification Programme or the GROW Your Business CPD Course to your own clients, with the relevant learner packs bought separately.

Three ways to work with clients

As well as building bespoke client reviews and coaching plans, you can choose to offer the official GROW programmes. Pick the mix that suits each client. There is no obligation to deliver any of them.

  • Included in your licence

    Bespoke reviews and coaching plans

    Branded practice reviews and coaching plans you build yourself. No per-client fees and no usage limits.

  • Optional · pack fee per client

    GROW Certification Programme

    A 12-week coaching programme combining e-learning, coaching and practical resources, leading to GROW Certification. Deliver it to clients you enrol. A £150 participant pack applies per client.

  • Optional · pack fee per client

    GROW Your Business CPD Course

    A one-day CPD course introducing the GROW Formula® — a practical, values-aligned way for practitioners to attract clients. Deliver it to clients you enrol. A £10 pack applies per client.

Licence scope

What the licence does and does not allow

You may

  • Offer free or paid branded practice reviews to prospective and existing practitioner clients
  • Use selected approved GROW exercises and resources inside bespoke one-to-one or group engagements
  • Assemble your own sequences and durations, and combine GROW components with your own methods
  • Issue client-specific reports, proposals and plans under your branding, with GROW Formula® attribution
  • Deliver the official GROW programmes, keeping their required learning and assessment standards

You may not

  • Sublicense GROW, or accredit other coaches
  • Publish or distribute tutor materials publicly
  • Claim ownership of GROW, its content or its methodology
  • Have unnamed colleagues deliver: every delivering coach is named and accredited

Business coaching experience does not by itself confer GROW accreditation. Every delivering coach is named and accredited.

Learner experience

It works for everyone

Practitioners from new graduates to sixteen years in practice have worked through the same material together. Their modalities have spanned psychotherapy, sports and holistic massage, acupuncture, osteopathy, physiotherapy, hypnotherapy, chiropractic, Pilates, Reiki, sound healing, yoga, and others.
  • Portrait of Katie Merritt, psychotherapist

    Katie Merritt

    Psychotherapist

    6 months in practice

    “I would highly recommend this course to any therapist looking to build their marketing skills in a way that feels aligned, supportive, and energising.”

    Trustpilot review, March 2026

  • Portrait of Judy Ellis, massage therapist

    Judy Ellis

    Massage Therapist

    6 years in practice

    “It really makes you stop and think at every stage of your business.”

    Trustpilot review, November 2025

  • Portrait of Tanya Carter, acupuncturist

    Tanya Carter

    Acupuncturist, Reiki Practitioner, Sound Healer, Tui Na Massage Therapist, Yoga Teacher

    16 years in practice

    “If you're looking for new insights to improve and grow your sole trader business this is the course for you.”

    Trustpilot review, 23 March 2026

Explore the learner experience

Pricing

Year 1, then an ongoing licence

Pay Year 1 in full or across twelve monthly payments. From Year 2 onwards, the Ongoing Licence keeps everything running, and you can cancel any time.

GROW Business Coach Toolkit & Licence

Year 1 · Toolkit-and-Launch Bundle

£135/month

≈ $180 / €155 (guide only) a month · 12 payments

Or pay Year 1 upfront

£1,495

≈ $2,020 / €1,735 (guide only)

Year 2 onwards · Ongoing Licence

£83/month

≈ $112 / €96 (guide only) a month · cancel any time

Year 1 · Toolkit-and-Launch Bundle includes

  • GROW Coach Accreditation and a two-hour orientation
  • Branded GROW Practice Review
  • Bespoke Coaching Plan Builder
  • Flexible commercial licence for bespoke GROW-based coaching
  • Tool access, support and the coach community for Year 1
  • Permission to deliver the official GROW programmes

Year 2 onwards · Ongoing Licence includes

  • Continued tool access and resource updates
  • Coach community and monthly group case clinic
  • Email support

All figures are in pounds sterling. All prices are charged in pounds sterling (GBP). US dollar and euro figures are a guide only, your bank or card provider sets the actual conversion.

Bespoke review and coaching clients do not trigger a programme pack fee. A separate £150 (≈ $205 / €175 (guide only)) participant pack fee applies per client you enrol on the full GROW Certification Programme, charged on enrolment, and a £10 pack fee applies per client you enrol on the GROW Your Business CPD Course, charged on enrolment. No programme packs are bundled into this package.

There are no usage limits: generate as many reviews, reports and plans as you like while your licence is active.

Questions

Before you apply

Apply

Tell us about your coaching business

We assess suitability, usually within five working days, before issuing an agreement and a purchase invitation. Applying does not enrol you and does not approve you to deliver GROW. If you would rather talk it through first, book a short call.

You can read the GROW Business Coach Agreement in full before you start, and nothing is committed until you sign it.

Book a 15-minute callCompare the other routes

GROW is based in the United Kingdom and works with practitioners and organisations internationally, across health and wellness modalities where a recognised qualification is normally held before practice, enabling professional indemnity insurance and membership of a relevant professional body.

This is an application, not a purchase. It does not enrol you and does not approve you to deliver GROW. Nothing is committed until you sign the agreement for this package.