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GROW

In preview

GROW Business Coach Toolkit and Licence

For established business coaches and consultancies supporting self-employed health and wellness practitioners. Win suitable clients, scope the work properly and deliver focused coaching, without building a specialist methodology from scratch.
Build a sample review and planApply for the licence

This package is in preview. The accreditation, curriculum and coach community already exist; the two tools, the added orientation and the agreement for this package are in preparation. Prices below are recommended launch prices for a proposed offer. Apply now to shape it and to be first in line.

The proposition

A connected process, from first conversation to implementation

Understand the practice, agree priorities, build an individual coaching plan, support implementation. The intention is less preparation per client and stronger first conversations. We do not claim measured savings or guaranteed sales.
  1. 01

    Understand the practice

    Send your branded review. The practitioner rates one statement for each of the sixteen GROW Guiding Principles, four in each of Get Clients, Relationships, Ourselves and Wealth, and can say when something is unknown.

  2. 02

    Agree priorities

    You get an editable report: their situation and aims, a profile showing where each of the sixteen Guiding Principles stands, up to three proposed priorities named after the GROW activity that addresses them and linked to the answers behind them, and open questions to resolve in the conversation.

  3. 03

    Build the plan

    Confirm priorities with the client, or enter an agreed brief directly. The builder maps sessions onto the steps of the relevant GROW activities, suggests the exercises and worksheets tagged to them, and you select, reorder or replace them.

  4. 04

    Support implementation

    Three connected documents come out: a client proposal, your own delivery plan and a client action plan with owners, dates and review points. Private notes stay private.

Try it

Build a sample client review and coaching plan

Pick a fictional practitioner, add your business name and colour, change a few answers, and see the branded review and the coaching plan that come out. This uses the real review and plan logic on synthetic data. It is a screen-only sample: it cannot be printed, copied or exported, and real client work comes with the licence. No email, account or payment, and nothing is submitted to us.

This is a screen-only GROW sample built from a fictional case. It is not a client document and cannot be printed. Real client reviews and plans are part of the GROW Business Coach Toolkit and Licence.

Step 1

Choose a client and add your branding

Three fictional practitioners, each with a different problem. Nothing here is real client information, and nothing is sent to us.

Choose a sample client
Your accent colour

Step 2

Change the answers and watch the report move

One statement for each of the sixteen GROW Guiding Principles, four in each domain. Adjust any of them, or mark one unknown, and the review below updates.

What the practitioner says they want

Reach a full enough diary to leave part-time employment within a year.

Fixed for this fictional case. In the licensed tool this comes from your own client, in their own words.

G: Get Clients

G1 Instil trust

A potential client can see straight away who I am, what I do and why they can trust me.

G2 Remove barriers

It is easy to contact me, easy to book me, and there is little standing in a client's way.

G3 Be visible online

Someone searching locally for what I do will find me, and what they find looks convincing.

G4 Plan and learn

My marketing is planned, tracked, and I learn from what it produces.

R: Relationships

R1 Keep showing up

I stay in regular contact with professional peers and with current and lapsed clients.

R2 Give great service

The whole client experience, from booking to rebooking, is as good as the treatment itself.

R3 Ignite word-of-mouth

Clients talk about me and leave reviews without being chased.

R4 Set boundaries

My boundaries hold: late cancellations, no-shows, punctuality, discounts, payment and my free time.

O: Ourselves

O1 Work smart

I have found ways to reduce what each session and each recurring task takes out of me.

O2 Schedule strategically

My daily, weekly and annual schedule is planned rather than reactive.

O3 Separate work and life

There is a real separation between work and the rest of my life.

O4 Reach out

I have peers, mentoring or supervision to counteract working on my own.

W: Wealth

W1 Update your beliefs

I can talk about money, and set prices, without it triggering something uncomfortable.

W2 Do the maths

I know my operating costs, what I need to save, and what my prices should be.

W3 Organise your money

My money is organised: separate accounts or pots, and the right business structure.

W4 Automate

My saving, invoicing and bookkeeping happen automatically rather than needing me.

Step 3

Your branded review

A structured business review based on what the practitioner told you. No scores, percentiles or forecasts, and unanswered questions are treated as questions to ask, not as poor performance.

Sample: not a real client

Your coaching business

Practice Review, using the GROW Formula® · 7 September 2026 · version 1

GROW sample, built on fictional data. Not for use with your own clients.

Situation and aims

Amara, massage therapist (fictional). First year of practice. Reach a full enough diary to leave part-time employment within a year. Constraints noted: Works three days a week around another job. Very small budget. Time available between sessions: 1 to 2 hours a week.

Profile across the four domains

G: Get Clients

Needs attention

4 of 4 questions answered

  • G1 Instil trustNeeds attention
  • G2 Remove barriersMixed
  • G3 Be visible onlineNeeds attention
  • G4 Plan and learnNeeds attention

R: Relationships

Needs attention

4 of 4 questions answered

  • R1 Keep showing upNeeds attention
  • R2 Give great serviceMixed
  • R3 Ignite word-of-mouthNeeds attention
  • R4 Set boundariesMixed

O: Ourselves

Needs attention

4 of 4 questions answered

  • O1 Work smartMixed
  • O2 Schedule strategicallyWorking well
  • O3 Separate work and lifeNeeds attention
  • O4 Reach outNeeds attention

W: Wealth

Needs attention

4 of 4 questions answered

  • W1 Update your beliefsNeeds attention
  • W2 Do the mathsNeeds attention
  • W3 Organise your moneyMixed
  • W4 AutomateMixed

Proposed priorities

  1. 1. G4: Plan and learn from a campaign

    Work through GROW activity G4 to replace scattered marketing with one planned AIDA campaign that can be measured and improved.

    Why this is here: G4 Plan and learn: "My marketing is planned, tracked, and I learn from what it produces." was answered 1 out of 5 (Ad hoc, untracked).

  2. 2. O4: Reach out

    Work through GROW activity O4 to build a small, deliberate set of professional relationships and an actual routine for using them.

    Why this is here: O4 Reach out: "I have peers, mentoring or supervision to counteract working on my own." was answered 1 out of 5 (I work alone).

  3. 3. G1: Instil trust

    Work through GROW activity G1 so that the practice is described in words clients recognise, and the qualifications and endorsements that earn trust are actually visible.

    Why this is here: G1 Instil trust: "A potential client can see straight away who I am, what I do and why they can trust me." was answered 2 out of 5 (Not really).

Questions to resolve

  • Where did the last ten enquiries actually come from?
  • Which local group could realistically be reached, and where do they gather?
  • What has been tried before, and what was recorded about it?

Next steps

Agree the priority "G4: Plan and learn from a campaign" and book the first session. Bring the figures and notes needed for session one.

Prepared by Your coaching business. Based on the GROW Formula® and issued under licence. A structured business review based on self-reported information, not a psychometric, benchmark or financial forecast. Sample output using a fictional case.

In the licensed tool you edit the next steps after your debrief, approve the report and issue it to your client. Here it stays a screen-only sample.

Private debrief prompts, coach only, never exported to the client

  • Ask early: Where did the last ten enquiries actually come from?
  • Ask early: Which local group could realistically be reached, and where do they gather?
  • Ask early: What has been tried before, and what was recorded about it?
  • Check whether the stated aim and the lowest answers point the same way. If not, say so before proposing anything.
  • Confirm which constraint is genuinely fixed before scoping the work.

Step 4

Turn one priority into a coaching plan

Pick the priority you would agree with this client, set the shape of the work, and the builder drafts a proposal, your session plan and the client's actions.

Agreed priority

Client proposal

G4: Plan and learn from a campaign

Work through GROW activity G4 to replace scattered marketing with one planned AIDA campaign that can be measured and improved.

Format
One to one
Scope
4 × 60 min over 8 weeks
Between sessions
1 to 2 hours a week
Fee
To be agreed

Draft until you approve it. Prepared by Your coaching business, using the GROW Formula® under licence.

Your delivery plan

  1. Session 1: Choose the audience and the shared problem behind the campaign

    Activity step: Attention: identify a local group who share an interest and gather in one place

    • Prepare: Read the approved review and re-read activity G4 before the session.
    • After: Add the agreed steps to the Action Plan, with a target deadline for each.

  2. Session 2: Draft the marketing message and select several tactics

    Activity step: Interest: name their shared problem and craft the marketing message

    • Prepare: Read the client's notes from session 1 and check progress on the Action Plan.
    • After: Add the agreed steps to the Action Plan, with a target deadline for each.

  3. Session 3: Agree how time, money and outcomes will be tracked

    Activity step: Desire and action: for each tactic, show why you are the right person and how to book

    • Prepare: Read the client's notes from session 2 and check progress on the Action Plan.
    • After: Add the agreed steps to the Action Plan, with a target deadline for each.

  4. Session 4: Review the results and decide what to change next time

    Activity step: Track time, money, new clients and what made them book, then learn from it

    • Prepare: Read the client's notes from session 3 and check progress on the Action Plan.
    • After: Agree what continues without coaching, and set a review point.

Every suggestion is here because it is tagged to this priority. Reorder, remove, or drop in your own material.

Client action plan

  • Plan one AIDA campaign using the G4 planner

    Owner: Client

    Progress measure: Audience, message, tactics and booking route all written down

    Target deadline: By session 2

    Completed: not yet

  • Log the source of every enquiry for the tracking period

    Owner: Client

    Progress measure: A list showing source, tactic and outcome for each enquiry

    Target deadline: By session 3

    Completed: not yet

Sized to the 1 to 2 hours a week this practitioner says they have between sessions. Review point: session 4.

What the licence adds to this

  • Reviews with your own clients, in a private workspace, saved and repeatable over time.
  • Branded reports, proposals and plans you can approve, export and issue, with no sample marking.
  • Accreditation, orientation and the written permission to use GROW in your paid work.
Apply for the licenceBook an introductory call

This is a labelled, screen-only sample built from a fictional case. It cannot be printed, copied or exported, nothing is submitted or stored, and no real client information should be entered here.

What you get

Six parts to the package

You use your own business identity, set your own prices, recruit your own clients and run your own delivery. The licence gives you approved material and explicit permission to use it in bespoke work.

  • Branded GROW Practice Review

    A questionnaire you can share or link from your own site. Practitioner answers become an editable, branded report you can talk through in a first conversation or sell as a paid review.

  • Bespoke Coaching Plan Builder

    Turn agreed priorities into a client proposal, your own session plan and a client action plan, drawing on approved GROW exercises you can reorder, cut or combine with your own work.

  • Flexible commercial licence

    Use approved GROW components inside your own paid coaching, consulting and mentoring, under your branding with GROW Formula® attribution.

  • GROW Coach Accreditation and onboarding

    The existing accreditation (published guide: about eight hours), plus a proposed two-hour orientation on the practitioner sector, the tools and a sample case.

  • Continuing access and support

    Tool access, resource updates, the existing coach community, email support and a proposed shared monthly group case clinic.

  • Official programme delivery permission

    Deliver the official GROW programmes when you want to, with the relevant learner packs bought separately.

Licence scope

What the licence does and does not allow

This package has its own agreement. The Licensed Provider Agreement limits material use to approved programme delivery, so it cannot cover bespoke work. Existing signed agreements are unaffected.

You may

  • Offer free or paid branded practice reviews to prospective and existing practitioner clients
  • Use selected approved GROW exercises and resources inside bespoke one-to-one or group engagements
  • Assemble your own sequences and durations, and combine GROW components with your own methods
  • Issue client-specific reports, proposals and plans under your branding, with GROW Formula® attribution
  • Deliver the official GROW programmes, keeping their required learning and assessment standards

You may not

  • Sublicense GROW, or accredit other coaches
  • Publish or distribute tutor materials publicly
  • Claim ownership of GROW, its content or its methodology
  • Have unnamed colleagues deliver: every delivering coach is named and accredited

Business coaching experience does not by itself confer GROW accreditation. Every delivering coach is named and accredited.

Recommended launch pricing

One initial fee, then a subscription

The initial fee covers accreditation, orientation and your first supported sample report and plan. The subscription covers tool access, updates, support and the flexible licence. There is no separate annual renewal charge.

Solo coach

One coach working under their own brand

£495

Accreditation and onboarding, one-off, for one coach

£79 a month

Or £790 a year, the equivalent of two monthly payments saved

  • 1 delivering coach account
  • 25 active client plan workspaces
  • 100 completed practice reviews a subscription month
  • One business brand

First year, including onboarding

£1,285 paying annually, or £1,443 across twelve monthly payments.

Consultancy

Up to three named coaches in one business

£995

Accreditation and onboarding, one-off, for up to three named coaches

£199 a month

Or £1,990 a year, the equivalent of two monthly payments saved

  • Up to 3 delivering coach accounts
  • 75 active plan workspaces, shared across the business
  • 300 completed practice reviews a subscription month
  • One shared consultancy brand

First year, including onboarding

£2,985 paying annually, or £3,383 across twelve monthly payments.

All figures are in pounds sterling, excluding VAT where applicable. All prices are charged in pounds sterling (GBP). US dollar and euro figures are a guide only, your bank or card provider sets the actual conversion.

Bespoke review and coaching clients do not trigger a programme pack fee. A separate £150 participant pack fee applies per client you enrol on the full GROW Certification Programme, charged on enrolment. Official GROW Your Business course packs are charged separately at the current rate. No programme packs are bundled into this package.

Larger teams are quoted separately. These allowances are proposed and will be checked against measured operating costs during the pilot.

Questions

Before you apply

Apply

Tell us about your coaching business

We assess suitability before issuing an agreement and a purchase invitation. Applying does not enrol you and does not approve you to deliver GROW. If you would rather talk it through first, book a short call.
Book a 15-minute callCompare the other routes

GROW is based in the United Kingdom and works with practitioners and organisations internationally, across health and wellness modalities where a recognised qualification is normally held before practice, enabling professional indemnity insurance and membership of a relevant professional body.

This is an application, not a purchase. It does not enrol you and does not approve you to deliver GROW. Nothing is committed until you sign the agreement for this package.